The first Mac Pro turned up almost ten years ago. A little over three years ago, a second generation workstation and server computer launched. Just in time for Christmas 2013. Unfortunately, the re-edited version didn’t turn out to be as great as expected. Sometimes innovation is not the best thing for a product. It was the case of the Mac Pro. The redesigned computer looked more like a trash bin than a computer. Some might like this, but the majority of people just couldn’t take this product in. Now, it seems that Apple is finally working on a brand new model. Hopefully, it will be brand new on the outside too, not a slightly better version of the 2013 edition.
The fact that the Cupertino-based company is currently working on such a device was confirmed by Apple Senior Vice President of Worldwide Marketing Phil Schiller. He made this statement in front of a small circle of journalists. He also mentioned that the new device will not launch this year. Eve if we have to wait until 2018 for a truly amazing Mac Pro, it might be worth it. Until then, the current version of the device will get some minor improvements. This is already a big step, given the fact that no enhancements were brought to the gadget ever since it was released.
The lack of improvements was not because Apple thought their product is already perfect. According to Schiller, the device’s thermal issues restricted the company’s abilities to upgrade it. It seems that they managed somehow to overcome the problems and finally bring an upgrade. However, those who would really like an awesome Pro will need to wait a little bit longer. Now that we know a new model will come it would be rather hasty to buy the upgraded version. On the other hand, the totally new model could cost a lot more, so the upgraded version could prove to be the better choice for some customers.
It was about time for Apple to address pro customers. The company seems to have forgotten all about this niche. Even though the Pro products are only a small part of the company’s business, Apple would risk losing them altogether if they don’t come up with a new lineup of new Pro devices. New iMacs are coming this year, but this might just not be enough. We’ll have to wait and see what the new Mac Pro will be like. If it’s really cool and is of a high quality, users might give Apple another chance. However, if it proves to be anything other than extraordinary, the company could end up losing even more pro customers.
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