Organizations have increasingly encouraged people to volunteer in honor of the civil rights icon’s birthday.
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Apple’s teamed up with VolunteerMatch to help people find a new way to give back to their communities this Monday, which is a federal holiday to celebrate civil rights leader Martin Luther King Jr.’s birthday.The VolunteerMatch feature in Apple Maps.
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The new feature is built into Apple’s Maps program on its iPhones and iPads. When the map is hovering over a city such as San Francisco, Chicago, Atlanta or New York City, users can swipe up from the search bar to find “guides” curated by local newspapers and activity guide companies, ranging from bike trails to lists of lesser known restaurants and sights. Now, it has guides listed by VolunteerMatch too.
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“Be a force for kindness and healing for our communities, and give in ways that matter,” the guide says, along with a list of volunteer organizations.The move is the latest way Apple’s worked to support community, education and social justice organizations over the past couple years. CEO Tim Cook, who keeps photos of MLK in his office, announced an array of investments in historical black colleges and universities, app development centers and investments in racial justice organizations earlier this week. As part of that announcement, Apple also donated to The King Center in Atlanta, which acts as a memorial for MLK. In the past, it has donated to other civil rights nonprofits including the Birmingham Civil Rights Institute and Equal Justice Initiative in Montgomery, Alabama.Apple’s dedicated its homepage, one of the most popular destinations on the internet, to MLK in the past. And when Congressman John Lewis died last summer, Apple changed its homepage to honor his civil rights leadership too.
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