Even though there is a great number of smartphone manufacturers, Samsung and Apple always seem to be the ones competing for being number one vendors. Globally, Samsung is the leader of the charts. Even so, in the US it didn’t manage to maintain its position in Q3. Apple impressed a lot of people with its new handsets and thus dethroned the South Korean tech giant once again. According to research company Strategy Analytics, Apple sold around 12 million smartphones in Q3 this year. This is slightly less than the sales in the same quarter of last year, but are still enough to regain the number 1 position from Samsung, which only shipped an estimated 9.9 million phones in the US in the same period of time.
In the first two quarters of 2017, Samsung was the leading vendor in the US also, not only globally. As expected, this situation changed after the launch of the new iPhones, the iPhone 8, iPhone 8 Plus and iPhone X. Apple will most likely maintain its position in Q4, as it will start shipping even more iPhone X units. At first, the iPhone 8 and iPhone 8 Plus didn’t seem to do very well when it came to sales numbers, but the iPhone X will definitely help Apple to continue being the number one smartphone vendor in the US.
Naturally, Samsung could regain the throne after it launches the Samsung Galaxy S9 and S9 Plus in the first quarter of 2018. The release of the new flagships usually bring along a great number of customers, so the South Korean company could become the number one smartphone vendor in the US once again. At least until Apple will launch its next series of smartphones.
While Samsung and Apple are the ones fighting for the first position, Motorola also performed well in the past quarter. The company nearly doubled its smartphone shipments in Q3 of this year. Even so, it only holds a 5 percent smartphone market share in the US, which is almost insignificant compared to the 30 percents market share held by Apple at this point. Overall, smartphone shipments in the US fell 2 percent compared to last year. This might be due to the high price of the current flagships.