7:00 AM PDT 5/4/2021
by
Etan Vlessing
The longtime business manager of NBA star LeBron James is CEO of The SpringHill Company.
Maverick Carter, the longtime business manager of LeBron James and CEO of The SpringHill Company, is set to keynote the upcoming Banff World Media Festival.
Carter is credited with guiding NBA star James’ career as it continues to expand off the court to entertainment, content creation and marketing and business development. He will give a virtual keynote as part of Banff’s Summit Series on June 16.
SpringHill is known for media content like What’s My Name, Muhammad Ali Part I, Space Jam: A New Legacy, The Shop: Uninterrupted on HBO and Self Made: Inspired by the Life of Madam C.J. Walker for Netflix.
“Maverick is such a passionate leader, committed to creating empowering and inclusive content that drives conversation and action for change,” Banff executive director Jenn Kuzmyk said in a statement.
The 2021 virtual edition of Banff is set to run June 14 to July 16.
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