‘Swipe Swap’ will feature singles who exchange locations in hopes of finding love in a new place.
Sarah Jessica Parker is getting back into the unscripted business with Lifetime.
Parker, via her Pretty Matches Productions, will executive produce a dating show in development at the cable network. The tentatively titled Swipe Swap will follow single people who exchange locations in order to search for love in a new place. The show comes from ITV America’s ITV Entertainment (Love Island, USA’s Cannonball).
The description for Swipe Swap reads something like an unscripted version of Nancy Meyers’ movie The Holiday: Two hopeful singles who trade places and adopt each other’s lifestyles — from living in one another’s homes and visiting each other’s favorite local haunts, to connecting with one another’s closest friends and family — all in the pursuit of romance in their new cities. There are plenty of eligible partners out there — what if these hopefuls have just been looking for their match in the wrong place?
Parker will executive produce with Alison Benson of Pretty Matches, ITV Entertainment’s Adam Sher, Jordana Hochman and Karen Kunkel Young and Lifetime’s Mioshi Hill and Gena McCarthy.
The project represents Parker’s first unscripted effort as a producer since Bravo’s Work of Art in the early 2010s. She was also an executive producer of HBO’s Divorce (in which she also starred) and produced the 2018 feature film Here and Now.
Swipe Swap will look to join an unscripted slate at Lifetime that includes the Married at First Sight and Little Women franchises, Bride & Prejudice and the remotely filmed Once Upon a Quarantine, among others.
Deadline first reported the news.