In the age of the app, no industry has been left without some form of mobile presence. From fitness and social media to shopping, entertainment and games, almost anything you can think of can now be accessed via an Android app. In fact, with the statistics showing that Google Play currently have upwards of 2.8 million products available to download, it’s not really a stretch to say that we’re now more mobile than ever. Naturally, with everyone and their dog jumping on the app bandwagon, gaming companies have been quick to take the baton and run with it. In fact, one of the most interesting uses of modern mobile technology over the last five years hasn’t come from the video gaming sector but the casino gaming industry.
Mobile Betting Ushers in New Security Provisions
Although companies such as Nintendo have pushed the boundaries of what’s possible with augmented reality products such as Pokémon go, the betting world has made its mark in a number of areas. Indeed, since Google Play authorized gambling apps in June 2017, the number of options has increased dramatically and, because of this, a host of innovations have come to the fore. Perhaps the most important from a security perspective is in-app payment options. When a user downloads an Android casino or sports betting app, they’re not simply given a choice between a variety of payment providers. To ensure the transactions are secure, SSL encryption is used for all transactions.
While that’s something of a standard across all Android apps, pay by phone bill options aren’t. Although not unique to the betting industry, pay by phone apps have risen to prominence in this area. Put simply, instead of a user having to input personal and banking details into an app’s cashier page, they can choose to charge deposits to their phone bill. Because this system doesn’t require a user to provide any personal details, everything is extremely secure. What’s more, deposits are limited to a maximum of £30, so any instances of fraud won’t clean out someone’s account while the issue is being resolved.
Live Data in Real-Time
by G0SUB
Beyond security, the leading mobile betting apps have harnessed the power of live data and streaming. As noted by bettingappsforandroid.com, operators such as Betfair and Ladbrokes offer a variety of features that rely on up-to-the-minute information. While live scores and odds are the obvious features, there’s more to it than that. For example, inside the Ladbrokes Android app, customers have the option to cash out a bet in real-time. What this basically means is that the operator will keep track of the contest and offer a live price to settle the bet early. With the use of direct data feeds, this wouldn’t be possible. Indeed, by tracking an event’s vital statistics as well as market movements, the operator can apply a realistic value to a wager based on the stakes, starting odds and current dynamics.
For savvy customers, this obviously gives them a lot more power to control their results. In fact, this ties into the notion of mobile betting and gaming as a whole. Having immediate access to a myriad of entertainment options is the main reason mobile apps have become popular in recent years. In fact, if you look at the gaming industry as a whole, mobile content is now on the rise. According to BigFishGames.com, 36% of the of the gaming public are now playing via their smartphones, while 31% are using a wireless device in 2017. This upward trend is only likely to continue and it’s down to developers such as those in the mobile betting world. By working with the latest technology and pushing new innovations, gaming companies are now giving people more reasons to play via their smartphones and tablets.
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