Games make our lives more fun and much easier. Anything that people do every day could be done in a form of a game, and that kind of gamification helps people be more active on the Internet. One example is Crowdrise that allows users to do fundraising in a form of a competition, with ratings and personal bonuses. Another gamification case is SuperBetter, which aids in psychological recovery from trauma in form of a game with scores.
However, games can go further than that and help solve real-life problems. At the beginning of 2010, Haiti saw a massive earthquake killing 100,000 and affecting a further 3 million people. Zynga came up with Sweet Seeds Campaign inside their FarmVille app. More than 1.5 million dollars were raised as a result, and the United Nations World Food Programme expressed its appreciation for raising such sums in such a short time.
Games are capable of having a huge impact on our lives, while simultaneously entertaining people. Another game of such sort was recently created by National Geographic and Murka: a social casino game with the use of National Geographic WILD materials.
Image Credit: Nat Geo Wild Slots via FB
Murka, co-founded by Anton Krasnyy and Max Polyakov, who is also a managing partner at Noosphere Ventures is always trying to watch out for current gaming trends and Nat Geo collaboration on environmental project is no exception.
Combining all the features of slot games with eye-catching HD photos of wildlife implemented by National Geographic, Nat Geo WILD Slots™ was the result of this effort as one of Nat Geo’s and Murka’s social initiatives, and it caters to all the classic slot game lovers. The game is available free of charge, but a number of in-app purchases is possible to enhance the impression of gameplay.
Murka is a social game developer co-founded by Max Polyakov in 2011. Among their titles are such hits as Scatter Slots, Infinity Slots and Slots Era.
Max Polyakov, one of Murka’s founders, believes that Murka’s joint effort with National Geographic creates new opportunities in the world of social casino games,since its purpose is to push players to take interest in animal life and nature and activities aimed at saving our planet.
Such games allow to reach out to much broader audiences. Thanks to the combination of slot and wild nature photographs depicting animals, landscapes and people, National Geographic now has a unique chance to be heard by people who would not normally take interest in their content.
“This new opportunity that Murka gave us to enhance our audience impact with visual Nat Geo WILD material in the social gaming environment really excites us”, said Juan Gutierrez, Nat Geo Partners’ Vice President who manages License questions. “National Geographic’s priority is to expand the boundaries, and we are doing just that with this new slot game.”
Max Polyakov, managing partner at Noosphere Ventures, posted on his social media that he believes that Murka and NatGeo will manage to raise funds for the rescue of species under the threat of extinction. It is expected that the game will soon provide players with the option to give money for wildlife charity purposes. It is nice to see that we can get one step closer to tackling the planet’s most daunting problems thanks to the gaming industry.